All I find out about Hulu is that is an on the web TV site that Alec Baldwin did a professional for I saw. The only reason I kept watching was because his short role in Glengarry Glen Ross was one hell of an acting performance. What sparked this post was a write-up I read in The Los Angeles Times business section with the headline – How many individuals are really watching Hulu?
The smaller headline about measuring online audiences remains uncertain is what really caught my attention the most. I am an independent content producer that continues to rely more on video on demand (VOD) and online digital distribution to computers and mobile phones for sales to viewers.
Like many independent entertainment producers that aren’t backed by studios and corporations I turn to the Internet to self-promote Slice Of Americana Films releases. I took notice when Keith Richman, CEO of Break.com, expressed frustration that his video site, “was dramatically underrepresented and misrepresented” by online audience measuring systems.
After reading this original article by Times reporter Dawn C. Chmielewski I started think of how what is happening with media giants with regards to distributing entertainment on online to viewers relates to the indie world. I immediately tossed out the advertisement dollars at stake because at the actual independent level there is not advertising revenue being shared with producers, if you consider Google AdSense.
Where my focus went was to the debate on how many viewers that have been really being reached online how many people can be on hulu. Because underneath that argument that is crucial that you companies that stream content free of charge solely to generate income from advertisers there is an independent production side to the story.
As an indie producer I cannot afford to provide away free content that takes effort, time, and money to create. You will find no advertising dollars being deposited in my bank account to stabilize the expense, pay people, and earn a living. What I really do is create entertainment that viewers enjoy and are willing to pay for on VOD or digital download.
Back once again to the debate on how many real online viewers for a niche site, are companies determined by advertising revenue and not sales of content over stating the paying demand for online content? Or is their undertake things not making a difference between online viewers that buy content or watch content free of charge?
I want to think that viewers are willing to pay for quality entertainment from indie producers online. Right now Slice Of Americana Films has mobile videos like Club Universe with Supermodel Joanna Krupa that sell for $1.50 a download which can be succeeding, especially in Japan and Poland.
There’s also a successful VOD run with the America’s Wildest Bachelor Parties reality series and Fantasy Striptease Private Shows through a company I won’t mention. The feature films Consignment and In With Thieves that I wrote, coproduced, and directed are with distributors. Honestly, I do not get any information on how digital sales online are going. The filmmaker is obviously last to know.
I know do not think DVD is a dead format. It reminds of The Sky Is Falling with Chicken Little, but with websites hungry for advertising money sending the message. Fantasy Striptease Private Shows on DVD is doing solid sales numbers every month. Units can sell at a regular pace that informs me people still appreciate production value and not just viral videos.