Let’s face it, McDonald’s won the battle for breakfast quite a long time ago. For McDonald’s, breakfast is really a big element of where they make their money: 25% of the sales result from breakfast. However, what seemed to be always a done deal is starting to appear anything like this now. Over at Taco Bell, a fresh breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle isn’t over. It could be time for the McDonald’s product managers to start to create changes to their breakfast product development definition. The product managers at McDonald’s need to get creative…
What’s Going Wrong At McDonald’s
At this point in time, the McDonald’s product managers are dealing with not merely one, but three different challenges to their former dominance of the breakfast meal. The initial issue that’s confronting them is they’ve started to lose relevance among younger consumers. These buyers no more think “McDonald’s” when they wish to buy a breakfast. Next, the full time that it takes to get your breakfast at McDonald’s has gone up lately. The workers at McDonald’s are struggling to attempt to fill orders as the McDonald’s menu has grown increasingly more complicated. Finally, the McDonald’s standard of service has begun to slip. Restaurants are not being kept up and restrooms are not clean. These issues need to be solved or it’s going to start to appear bad to possess McDonald’s on your product manager resume.
Clearly, McDonald’s features a problem on the hands. At the same time frame that the McDonald’s product managers are dealing with most of these issues, their competition is reentering the breakfast market. Their #1 threat is apparently coming from Taco Bell – they’ve just introduced their Waffle Taco. White Castle has launched a Belgian Waffle sandwich, and Burger King has launched a benefit menu with items coming in at US$1. Meanwhile, don’t forget Starbucks with their La Soulange pastries and Dunkin’Doughnuts who plan on opening 400 stores outside of the traditional part of operation.
What used to be a market McDonald’s dominated has once more converted into a battlefield. Among the problems that the McDonald’s product managers are facing is that McDonald’s doesn’t appear to possess any new products to supply for breakfast mcdvoice. Which means the item managers are going to be struggling to achieve any customer attention for their breakfast offerings.
What McDonald’s Is Trying To Do To Win The Breakfast War
McDonald’s is really a big company with deep pockets and experienced product managers. They are not likely to take this threat to their breakfast market lying down. They are going to wind up having to do multiple things in order to be able to successfully beat back the competition.
The initial items that McDonald’s is planning on doing in order to restore breakfast would be to begin a marketing push. Because they do not have any new breakfast foods to share, instead the marketing push will undoubtedly be based on speaing frankly about their fresh cooked breakfast menu. They wish to tell people that they cook their breakfasts, unlike some of the competitors.
Next, McDonald’s is also going to do a marketing push in order to promote their lunch menus which include such items as Big Macs and French Fries. The explanation for this is because these core products constitute 40% of McDonald’s sales.
Finally, in order to solve the restaurant problems they’ve been facing, McDonald’s is planning on making two changes. The very first is that they are going to execute a better job of optimizing their staffing in order to make sure that they’ve enough people working at the proper times. Finally, they are in the process of installing new prep tables that’ll allow workers to more proficiently add new toppings when customers customize their orders.
What All Of This Means For You
The junk food business is really a tough business to be in. McDonald’s has been there for quite a long time and did very well. They used to possess the breakfast meal though their size and innovation. However, their competitors have started to realize how valuable breakfast can be and are beginning to challenge McDonald’s breakfast empire. Appears like it’s time and energy to update the McDonald’s product manager job description.
The McDonald’s product managers are preparing to fight your competitors in a number of ways. Their first effort was to start to supply free coffee with their breakfast meals. However which was not enough. Their next effort was to make use of marketing to emphasize that their breakfast meals are freshly cooked. McDonald’s may also be optimizing their staffing and introducing new prep tables to speed the creation of meals.
The main factor here’s that McDonald’s realizes they’ve a concern on the hands when it comes to breakfast. The product managers appear to be taking a fairly standard method of dealing with this specific new threat. However, there is possible that what they should be doing is now more innovative with the kinds of food that they offer. Only time will tell if the McDonald’s product managers are taking the proper method of dealing with this specific competitive threat.