One day soon, kids won’t even know just what a video store is. All videos and movies will be downloaded, creating a trip to the video store an anachronism. Don’t laugh. The very next time you ask a kid to roll down the windows, and they ask why people say that, you’ll understand what I mean. They’ll soon think the same way about going to rent a movie.
The advantages for the consumer are huge, especially in today and age of high gas prices and terrible traffic. Who would like to drive anywhere to go obtain video content when it could simply be downloaded? A mouse click is so much more convenient. As more individuals view their computer as the center of their entertainment system, the days of the video store are numbered. With the release of Microsoft’s Vista os, that has tremendous integrated video and entertainment capabilities, the consumer took another giant step toward adopting their computer as the center of their entertainment universe.
As millions of people purchased iPODs and to a lesser extent Microsoft Zunes for mobile video viewing, they have become accustom to presenting their content downloaded, in place of actually waiting for it to be delivered or driving to get it themselves. The 5th generation of the iPOD and the release of the Zune in the last quarter of 2006 have proved incredibly successful download instagram video. The release of the video-capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone. The Zune has experienced somewhat slower sales, despite a more substantial, brighter full-color screen and WiFi networking capability, two features that should have helped Microsoft close the gap with Apple.
A lot of why the Zune has failed to sell on a par with the iPOD are as a result of Microsoft’s marketing technique for the player. For example, even though the Zune will come in many colors, Microsoft has didn’t adequately communicate this fact to the buying public. Another reason behind the Zune’s slow sales has to do with Microsoft’s propensity to describe the Zune with marketingspeak, as opposed to clearly trying to explain to consumers why they need one. Here’s Microsoft discussing the Zune: “It’s actually not really a device. It’s an entrant into the newest connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to capture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is packed with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a special episode of Red vs Blue only available for the Zune. Additionally it is emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is only available at Game Stop.
There are fewer technical reasons why the Zune has didn’t topple the iPOD in the portable video player marketplace. Perhaps the main you’ve got to do with their inexplicable decision to exclude a scroll wheel form the Zune’s feature set. Although it has a control that looks for all your world like a scroll wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor is not exactly how many consumers want to control their portable video players, so they have voted making use of their dollars in support of the iPOD. That being said, the Zune can be a fantastic player, and the quality is great for a tiny portable. For anyone consumers who have bought their units with this at heart, they have the capacity to download and enjoy a variety of videos, TV shows and movies on a good, portable platform.
The iPOD will allow the usage of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which will be also known as MPEG-4 part 10. This can be a standard for good quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players will allow JPEG picture formats. There are many file format converters available for use with both players to enable video in other formats and resolutions to be converted and optimized for storage and use with the portable players.