Writing a web log can be frustrating if you don’t know where to stop. Some would let you know to stop once you go out of either energy or something to say. However, you have heard you’re supposed to create long blog posts, so you panic because you don’t think everything you have written is long enough. So, where can you stop?
It really is focused on the message and not the particular length!
Many individuals have asked me just how long their blog posts ought to be, so here certainly are a few guidelines which could ensure it is easier to process length of post problems and explain why there is not a certain answer to the question, “How long should my article be?”
A Short Post
To begin with, it doesn’t always have to be long. Some will say that the post ought to be at the very least 500 words long because you would like the reader to believe that he or she is getting something for their time. While this is good advice, remember the most crucial issue – valuable content.
What if you merely have a short update that you want to post and there is no way that you can get significantly more than 300 words out of it? In case you wait and soon you have something more and then write a 500 word post? I’d say no. Look at one of many biggest marketing gurus out there, Seth Godin. A few of his blog posts are between 60-200 words. And his blog is huge!
If you do write a short article, just be sure that you’re not wasting the reader’s time. They have offered you a sacrifice by believing that everything you have to say is essential enough he or she should spend minutes with it.
When you have an update to a previous piece, it may only be 300 words and that’s okay. Never allow length to undermine the message. If your reader believes that you’re more enthusiastic about posting a certain length than providing them with valuable content, they’ll walk away. They will go somewhere else.
All that to say, try to keep your posts above 300 words, but this isn’t a tough and fast rule. Short posts should not be a normal length, but every once in a little while, if you have an update or an important bit of advice that only warrants 300 words or less, it is okay to make use of this length (like Seth Godin does).
A Decent Length
Most blog posts utilize the 500 word rule. It appears that articles and blog posts have somehow gotten the indisputable fact that somewhere between 500 and 700 words is the perfect length. There is no evidence that this is somehow magical, but it has changed into a standard.
A post of 500-700 words provides you with about two standard pages of text and enables you to inform and be relatively concise. One word of caution, though. It is better to vary the length with regards to the message you desire to convey with that one post.
Never shorten something and leave the reader wanting, or lengthen an article and leave them bored. A guideline is simply that. It must be followed much of the time, however when needed, you must let the standard content function as the guide.
A post of a 1,000-1,200 words is just about three pages of text and probably sufficient for many topics (this may be the rule I try to follow). This can be a very good length, but you want to remember the mantra… always turn to the value of the content. An extended post will often turn readers because it seems forced, but often this is where you’ll need to be.
One bit of information regarding what folks will read. The best length for a book is from 80,000 to 120,000 words (depending on genre). This guideline is wonderful for novel writers, but what does it say to those who write blog posts?
To begin with, it is okay to create an article that’s lengthy if you have something to say. People will read a long post (or book) if they don’t get bogged down by it.
Secondly, this says that individuals want to maximise their time. In the event of novels, if you are going to purchase a book, you want to feel that you got your money’s worth. Exactly the same can be said of a web log post. If someone sits down to learn an article, they would like to feel that it added value for them personally.
Time is an investment as much as money. So, length is secondary to content for these reasons. Also, this means that an extended post is fine, if you have something worthwhile to say.
Yes, Virginia you can write blog posts even more than 1,200 words. But maybe you shouldn’t. When you have a single indisputable fact that can only just be expressed really lengthy post… fine. But, usually that’s not the case.
Plus, you have to think of your readers. You won’t be taking a chance of boring them if this content seems too long for them (or even scare them away if they notice the length of the post before they begin reading).
Most lengthy posts can be broken down into two or three shorter ones. You will want to write some posts? It might make the writing easier and it will draw more traffic since they are wanting to learn the next post.
One important item was gleaned from the research that needs to be added here. What is a blog in which they looked at their particular posts and determined just how long someone was engaged in reading a particular post. However, they didn’t use word count as helpful information; they used actual time spent reading.
Using statistical analysis, Medium found that individuals will read a specific post for approximately seven minutes. Next, the person will move on to something else. Basically, this implies when you can engage the reader at the beginning of the post, you have them for seven minutes.
Additionally they say this implies the reader will consume up to 1,600 words throughout that timeframe (based typically reading rates). If you Google “what is the perfect length of a web log Post?” most answers are actually based on this 1,600 words theory.
Just what exactly does all this mean (for something it indicates that this article is running type of long)? It’s fine to utilize a short post (300 words or less) for an update. The typical length is 500-700 words for an article, but this isn’t a company guideline. An extended post, one that will keep your readers engaged, should conclude around 1,200 words (think about which makes it a series if you go beyond 1,200 words). However, people will read about 1,600 words before they totally give through to you.