Trust is one of mans key decision making criteria when meeting new people for the first time. I mean think of it. If you intend to buy a house, select a new computer or even decide where you can take your partner for dinner for that special event, what would you do? You ask someone for his or her advice. In case of house you’ll ask lots of people from a variety or agents or realtors to friends and family. And needless to say you’re right to. It is a big outlay. Additionally, it affects your lifetime experience. If you select the wrong house you will end up reminded everytime you walk up to the front door.
What about those more personal experiences like dinner with your partner? Get the wrong advice and consequently pick the wrong type of restaurant for a birthday or anniversary and you should have just wasted your money. No romantic end to the evening for you.
Casino Genie, independent online casino aggregator, recently published a survey which had some quite surprising results. The bottom line is that online casinos are losing thousands of customers every day.
Jon Hingston, Customer Satisfaction Manager at Casino Genie, says, “Our survey of 2,500 online gamblers from over 100 online casinos implies that คาสิโนออนไลน์ players want a more personal service. And one the important thing criteria of this personalized service is trust. Players want honesty and integrity. Sure this may cost the casinos more to handle however the upside will out weigh those costs. The survey figures show that players stay with a casino 5 times longer when customer service meets their expectation. So given these details what we now need to comprehend is how we can help casinos deliver this and fun experience too. “.
So why does trust matter so much. We talking about hardened gamblers who would like to win money right? No. Hingston inform us, “The bulk of players are a new comer to gambling. And there’s huge community of people that are defer by the complexity of the games, the language that individuals use is confusing and they feel out of these depth. If online casinos want to win advocates for life they need to be’your friend ‘. Behave like the friend at school who taught you the rules of baseball or English cricket without laughing at you. Then you can both enjoy the overall game more.”
Of the 2,500 online casino players that Casino Genie surveyed just over 1,400 had been playing significantly less than 12 months. Only 24% were loyal to one casino. Over 62% played at four or more casinos.
Interestingly of those players who’d been gambling for more than 12 months, there clearly was still a large number of players playing at four casinos or more, 48%. Alarmingly for online casinos 78% of these cited poor customer service as a reason for his or her fickleness. Only 4% of players had found site which they were entirely loyal too. But this can be a killer fact. Each of those 100 people stated that the main reason they stuck with their casino was as a result of’superb customer service ‘. Makes you believe doesn’t it. Why isn’t my casino like this?
Not some of those 100 gamblers played at a’Top 20’casino. The tiny casinos are acting smarter, reacting quicker and playing the boutique game to use and compete in this sector. And its starting with an effect.
So let’s return to the trust issue. Another figure that came out from the survey. 82% of people asked said they would here is another new online casino if recommended with a friend. 68% of people stated that they would here is another new online casino if it had been’strongly suggested’by other players.